4. Perhaps the Editor Would like to Learn More about Any Noteworthy People That You Expect to Have Attending Your Event

That would certainly be the case, if you were planning a panel discussion.

Volunteer to arrange for having a reporter speak with one or more of those same individuals.

Maybe there will be some type of music at your event.

It could be that the editor would welcome the chance to have a reporter interview the expected musician.

As you discuss that potential interview with an editor, you might find that it becomes easier to introduce the next possibility.

Why Not Invite the Editor to Attend as an Honored Guest?
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