5. Sustainability

Whatever niche you choose, unless youโ€™ve found the elusive golden goose, and a product that literally sells itself, you will need some skills to keep your business alive. Choosing your niche is as much choosing something that will sell as keeping it selling. Youโ€™ll need to become familiar with online marketing, Search engine Optimization, blogging and online advertising (or at least be prepared to pay for someone who can assist with this).