This party is often your family, your wife, or your kids, but sometimes it is your friends. Some people are intentionally manipulated by their children so that they spend a lot of money without question. Marketers have known about this for years, which is why children are advertised to so shamelessly. Sometimes a spouse will feel that he or she has to “Keep” his or her spouse, and will spend money without thinking. Most people do not know that the people within their emotional walls are the ones causing the spending behavior.