2. Build Your Business around Your Passion

This seems easy enough, but often people miss the point.

Imagine if a tuna were to get into the aviation business.2

Unless it’s in a cartoon movie, it just won’t work, because fish and flight don’t go together.

On the other hand, an eagle can succeed in the airline business.

So check yourself and be true to yourself.

You’re more likely to succeed in a line of business that syncs with you.

If you hate the idea of cooking, why are you going to set up a restaurant business or go look for work at McDonald’s?

There’s surely something you’re good at.2

Learn to optimize on your strengths.

What makes you stand out?

What can you do better than others?

To succeed in life and business, you must leverage your skills, your interests and your unique abilities.

You must build your business on the foundation of what you are, what you enjoy doing, and what you’re passionate about.

This is important, because once you lose passion in any venture you might as well pack it up.

Passion is the fuel that keeps the fire burning, even when the business hasn’t begun paying yet.

Passion makes you relentless, makes you stick with it.2

It also drives innovation.

Be Innovative
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