2. Make Life Easier

Speaking of convenient, use your audience research to create content that will make their lives easier. It can be anything from how-to videos or expert profiles to infographics and live-streamed Q and A sessions. Be sure to provide an in-depth analysis to create resources no one else is providing. This will help you build a relationship with your audience and establish yourself as a thought leader.

Show your audience you’re there for them by responding to queries on your website and social media in a timely fashion. The more you interact with them, the more confident they’ll feel in doing business with you.