5. Why Not Invite the Editor to Attend as an Honored Guest?

If the editor shows no interest in being an honored guest, keep encouraging his or her attendance for at least part of your event. Show that you are willing to supply the editor with a parking pass. If the information has not been placed on the Internet, be sure that the editor has directions to the spot where the planned activity will take place

. Indicate that you are willing to see that a seat has been reserved for the use of the invited editor. Never fail to ignore the type of coverage your group would prefer.

Seek out the editor of a publication that seems ready to provide your organization with such coverage. If the activity planned for the near future does not interest a certain editor, make note of what type of event that same member of the media would be willing to cover.

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