These are the types of people who walk around with brands showing on their clothing and products. Purchasing goods from a business with a brand is part of life, but walking around with it emblazoned on your clothing serves no purpose. Advertisers, however, can gain the attention of people who are susceptible to advertising and convince them to cover themselves in their company logo. They can also convince them to pay hundreds of dollars for items that cost them cents to manufacture. The people who are susceptible to advertising are those who often have the newest products in their house, and own the products that have the most adverts running at the moment.