There are far more than five reasons why people spend money. That is why there are so many books on the subject. This article covers five reasons why you spend the way you do. We;; look at five reasons that most people are not aware of themselves.
People on mass are aware of these motivations to spend, but when those motivations inflict you personally, they will appear to fall under your radar. For example, you may see how a man’s wife is forcing him to overspend, but the husband will be unaware that his spending habits revolve around his wife. You may be unaware (for example) that you are highly susceptible to mainstream advertising; especially subliminal advertising that encourages you to wear clothing with brand names on them. Hopefully, this article will help to shine a light on your own spending habits and the motivations behind them.
A solution-orientated person will regard money as a means to an end and not as an object to be kept. This means that if a solution-oriented person has a problem, they will search out a solution. Most of the time the solution orientated person’s money will offer a solution of some sort. If money is the fastest and most efficient solution then they will spend their money to solve their problem. The more problems that the solution-orientated person has, then the more he or she spends. Regarding money as a solution will inevitably have that person spending money when they really need not to.
These are the types of people who walk around with brands showing on their clothing and products. Purchasing goods from a business with a brand is part of life, but walking around with it emblazoned on your clothing serves no purpose. Advertisers, however, can gain the attention of people who are susceptible to advertising and convince them to cover themselves in their company logo. They can also convince them to pay hundreds of dollars for items that cost them cents to manufacture. The people who are susceptible to advertising are those who often have the newest products in their house, and own the products that have the most adverts running at the moment.
Most people are conditioned to spend, and you can test yourself to make sure. Imagine you were given $40,000 by the lottery, what would you do with the money? Unless your answer is “Save it,” you have been conditioned to spend. Most people will start instantly deciding how they are going to spend their windfall before even receiving it--this is because they have been conditioned to spend.
People do this with all sorts of things, such as smoking, alcohol, drugs, sex, and gambling. It is however far more socially acceptable to fill your empty hole with shopping and spending. Some people get such a thrill out of spending money because they have little else much going on in their life. Some people use spending money to make themselves feel better, to the point where they will search out ways to make themselves feel bad so that they have an excuse to spend money.
This party is often your family, your wife, or your kids, but sometimes it is your friends. Some people are intentionally manipulated by their children so that they spend a lot of money without question. Marketers have known about this for years, which is why children are advertised to so shamelessly. Sometimes a spouse will feel that he or she has to “Keep” his or her spouse, and will spend money without thinking. Most people do not know that the people within their emotional walls are the ones causing the spending behavior.