Practically every guide to being self-employed will tell you about the importance of the business plan. Gerber tells you to forget about it. Keep your business plan to a simple condensed paragraph. Long dissertations mean nothing. Most of the time, they’ll be filed away and never looked at in detail again. Small businesses change all the time. You shouldn’t apply what a corporation needs to a small venture. Many companies won’t even have a formal business plan. The owner will simply have a vision they always stick to. They might have a list of annual goals and that’s it. Go with what’s comfortable. Ignore the so-called experts. Just do what you feel right. A business plan has never saved a mismanaged small business.
Working for yourself isn’t a breeze and having an inspirational guide to being self-employed will help, but it comes down to the simple fact that your success will be of your own making. My decision to work for myself was the best career choice I ever made, I only wish I had made it many years ago, but I am really happy in my job now. Are you working for yourself or considering it? And if you want to know why you should be listing to Scott Gerber, check out his profile here: scottdgerber.com.