2. The Hidden ‘Yo-Yo’ Tactic

For big supermarkets that sell expensive products such as electronics (and for many other big retailers), products at the ‘normal’ price will often only be advertised online. Once they have advertised the product online for long enough at the inflated price, they reduce the price and flood the shop floor with the product. So they are, in essence, trying to hide the inflated price. Another truth of supermarket deals is that chains will display such products at a limited number of smaller and more innocuous retail locations, before mass deployment of the ‘reduced’ product.

The Deal Doesn’t Apply to Everyone
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