Wondering why your web content should include videos?
This information should prove of value to any female entrepreneur that enjoys an online presence. It is not just for those that operate a B2C website. In fact, it seeks to reach out to those women that sell their product to other businesses, rather than to consumers.
A video goes a long way toward helping someone remember your brand and who you are. It makes way more impact than a simple block of text.
Here are some more reasons why your web content should include videos.
Internet users engage more with those videos that stir the emotions. A taped display of emotions can be used by the woman that operates a website. She can showcase the extent of her brand’s value. Are you seeing why your web content should include videos? A video might show the members of a team working together. Evidence of team work would impress the person that plans to do business with that same team. A video could also show the nature of the work performed by the various team members. Women often excel at doing rather tedious jobs. Yet their diligence aids the completion of an impressive product. Those facts can be highlighted in a video.
Comments made recently about a new type of tool indicate that men struggle to create videos that provide customers with a sufficient amount of information. Men tend to focus on a product’s features, rather than demonstrating its various applications in the real world. Women usually welcome the chance to show someone how they can simplify some task that is now taking up a good deal of their time. A video can be used to convey such information.
Too often a website makes a case study of another business. What customers respond to most readily is a case study about the problems faced by another customer. Ideally, that same study gets recorded on tape. Better yet, it should include facts about the solution used to solve the customer’s former problem. In point 2, mention was made of showing a product’s real world applications. That suggestion needs to be repeated here. It is not enough to show how something works. Yes, that is better than just showing its features. Still it fails to focus on the ways that the functioning product can make a person’s life simpler.
When someone goes online for information, the presence of a video can serve as a short break from everyday concerns. It can offer a glimpse into an exciting period in a business’ history. If that sounds silly to you, then you ought to watch more movies. For years, Hollywood has taken advantage of the fact that viewers of entertaining material enjoy the presence of excitement in what seems to be a simple occurrence. For example, a film may show the members of a business looking for a lost video. The writer might put the viewer on edge by indicating the inability to locate what was sought. Then, suddenly, something unexpected and even more valuable might be found. See how that works?
The most engaging videos normally get the viewer laughing. The person making that video strives to capture a sense of fun. Although a woman should not deny the fact that content is king, it does not hurt to sprinkle a bit of an entrepreneur’s personality throughout any online video. In fact, such a strategy should help the site associate with that same online tape to stand out. What woman would not welcome the chance to have her website stand out, when an online shopper has endured a flood of dull and lifeless facts?