Wondering how to engage users on your website?
If you are a woman behind a given website, then you will want to analyze the behaviors of the members of your audience (the visitors to your site). Once you have completed that analysis, you ought to try predicting the behavior of that same audience. Think about how each member of that same group might go after a desired product or service.
At that point, you will need to become more creative. You should be looking for ways to provide those in your audience with an opportunity. You want to give them a chance to perform an action that was likely to end up on their “to do” list. By using the following strategy, you can push them towards an action, such as reading your content, subscribing to your list or even investing in your offered product or service.
Here's how to engage users on your website.
1. First, You Need to Pick Your Brain
Figuring out how to engage users on your website means brainstorming. It's a session at which you are the only participant. This is one of the few times when the female owner of a website can benefit from recalling any of the jargon that she has heard, while working in a given industry or field. As you recall that jargon, think about the role of the people that used it.
Think, too, about when that same jargon was used. Was it included in statements made to peers? Was it used when giving directions to those that sought an expert’s guidance? Consider, as well the words that a jargon-using woman turned to, when describing the work that she was doing. Once you have compiled a list of such words, you can enter them into a search bar on Google.
2. Next, You Need to Broaden and Intensify the Task That You Began in Step #1
Seek to uncover any mention of new jargon. It could be that such industry-specific words have been used to describe a new tool. Maybe some field-specific term allows you to better understand the nature of a new technique.
By uncovering information about new tools and techniques, you simplify the task of bringing significant discussions into your view of the online arena. What adds to the significance of a discussion? It might contain information about the problems facing the members of your audience. Alternatively, it could acquaint you with the techniques and methodologies that seem to be favored by that same group.
3. At This Point You Have Moved Closer to Your Goal, but You Have Not Yet Scored a Point and Crossed into the End Zone
If you think about a soccer or football player going down the field, then you will find it easier to grasp the nature of this final strategy. You have to follow an indirect path, in order to obtain your desired results. You must collect information that manages to uncover new options, and may also push you to arrive at new conclusions.
Suppose, for example that you have chosen to study the behavior of those men and women that own far more than one Persian carpet. You should not expect to find people going online to talk about their collection of Persian carpets, but you can seek out facts related to luxurious floor coverings. For example, you should be able to locate a website run by someone that has become skilled at cleaning Persian carpets.
Unlike the first step, this step does not demand the listing of lots of word-clues. One clue should suffice. You want to study members of your audience, so that you can make a helpful contribution to their next effort at either making a purchase or ensuring maintenance of a valued product.