How to Market Yourself on LinkedIn ...


As a graduate, soon to be graduate or professional, you really should consider being on LinkedIn.

Described as a 24/7/365 online resume, the social media platform is an ever-growing place to market yourself and your talents.

It is a powerful place to network and to learn of and engineer job and career opportunities.

You’ll understand its power when I tell you that there are more than 380 million profiles logged on LinkedIn and that includes more than 5 million companies and organizations, many of whom use the site as their primary source for recruitment.

If you haven’t signed up yet or think your profile can do with some beefing up, here’s how to market yourself on LinkedIn.

1. Build a Strategic Plan with a Time Budget

Your social media campaign needs a strategy, otherwise you are dabbling in one of the world’s biggest time vampires (social media) without a safety line.

It is very easy to lose hours when conducting your social media campaign, so it pays to set a time budget in your strategic plan.

This is similar to a deadline you set yourself in order to stop you spending too much time doing one thing.

If you are not finished, then whatever tasks you have left must be completed the next day or the next time you go on social media.

2. What if You Need Longer than Your Time Budget Allows?

If you need longer on LinkedIn, then it is your planning and implementation skills that are at fault.

You need to go back to the drawing board and consider where you are going wrong.

Figure out what takes you longer than it should and what you are able to do quickly.2

Plan your campaigns, ensure you know what you want, and set deadlines for when you want them.

Otherwise, you are wasting your time and relying on luck for your results.

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