3. A Website Isa Powerful Tool for Online Retailers

Still, using the proper software can add to the value of any website.

For example, ownership of a URL does not equate the ability to market a product or service.

A site-owner can achieve this by investing in a marketing automation platform (MAP).

A MAP facilitates the performance of tasks like the creation, scaling, and optimizing of an engagement campaign.

Unless a website can engage site visitors, there is little chance that a large number of new visitors will buy its products or services.

MAP software can also help with jobs like segmentation, A/B testing, and customization.

Ideally the MAP chosen will be linked to a customer relationship management system (CMS), another software tool.

This heightens the chance for a website to enjoy increased profits.2

Promoting Content on a Website
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